SEO is a respectable business discipline

Your website has to be professionally and seamlessly networked amongst search engines, directories and other online traffic rich sites in a very measured and versatile way. There are inevitably competitors who will get there if you do not, or even if you do, so you must ensure your web presence is made to maximize the commercial potential at your disposal. 1. Make clean, neat pages with focus on important keywords and phrases, ideally at the heart of the content. If you are a pure sales organisation, this is very easy - everything you do can be geared toward total competitive efficiency. Google is a machine trying to read what everything is and show people what they asked for. No one needs lessons in how to make that work for your profit margin!

Search engine advertising should be bought

2. Use mainstream proven advertising methods which have already shown their ability to sell to YOU - the obvious present-day chief sources are Google and the affiliate networks - two zones which churn billions of dollars of successful online sales money, although at a safe distance from the sensitive data.

No shortcuts - SEO is about hard work

3. Do not listen to the rubbish you read all over the web, particularly hopeful theories repeated ad nauseam demonstrating that the people using these repetitive words and theories never made it far enough to decide what to keep shut about. For example, bookmarking/networking will NOT make money for you.

Search optimisation requires honesty

4. Follow the guidelines provided by the key organisations: google gives lots of seo guidelines and many other organisations and groups online discuss and share their views on what is good, bad and ugly. Read what they say and you will know what is going on.

SEO involves constant testing

5. Focus on one experiment at a time. Test each small unit of action that you want to create. Work on the basis of replicating only what is demonstrably successful and testing many ideas regularly to ensure constant opportunity for new growth.

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