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Summary

Part I - overview of the money out here
  • Increased sales for offline business
  • Web-based information sites with ad revenue
  • Web-based information sites with subscription revenue
  • Peripheral web-based services, business to business

    Part II - selling ad space

  • Affiliate networks, "etc"
  • The crap stuff - what to avoid

    Part III - buying ad space

  • Trash, Junk, Spam
  • Mainstream sources - Google
  • Mainstream sources - everyone else

    Part IV - resources

  • Back end design and coding
  • Front end design and coding
  • Online communities
  • Marketing, public relations, sales

    Part V - things to stay away from

  • Advertising by email bursts
  • Undervaluing developer norms

    Part I - overview of the money out here

    Increased sales for offline business

    If you have a business which is making money in brick and mortar premises of some kind, whether business space, offices, warehouses, retail space, a home office, selling goods to consumers or businesses, then you can gain extra sales from the worldwide web at an unexpectedly (by you, if you're not already doing it) high speed.

    Whatever you sell, there are far more people accessible to you online than in your immediate locality or via your "realworld" advertising media. Imagine your ideal UK customer, now imagine 10s of 1000s of versions of that customer, now imagine 100s of 1000s, in fact handfuls of millions of them. The internet puts that kind of reach in your hands at reasonable rates and using manageable and low-cost business structures and processes.

    In fact the cost of it is so low that the few people who understand how and where to buy the best website users online can currently make more than stock brokers, property brokers, commodities brokers and other immensely rich people even when the industries of those mentioned were at their peak. Ask yourself this: how come Google has 100s of billions of dollars? The main thing they do is let you click on their pages. It's just a page you click on. The answer to the question is that globally there are 100s of millions of clicks every second (in a market spanning across almost every language and nation) and the clicks are all worth some small amount of money. That's a lot of money per second.

    And don't be so naive as to think Google's clicks represent "the majority" of web use! For starters, every Google use engenders the use of some other site also - which puts Google vs "off-google" (i.e. people going to sites other than Google itself) usage at 50/50 just at the start, let alone how much far ahead off-google usage gets when you consider all the other multitudes of entry points to the web and the abundance of links on all sites leading to so many other sites.

    The reality is that the worldwide web is teeming with money and profit and capital and power and anything else you want to call it - it is a veritable planet of opportunity. So get a feel for the different kinds of site that exist, the sorts of usage and traffic that they get, and learn to buy the right eyeballs. Alternatively seek out the most powerful mainstream brands (eg Google) and pay them for the said eyeballs and learn how to not waste them.

    Web-based information sites with ad revenue

    There are traditional web sites and modern web sites with silly pseudo names for themselves, but they're just web sites like all other web sites, no matter what anyone tries to call them. Whether people use your pages for reading, for interacting and leaving messages, for any other form of surfing, a regular reliable percentage will always click on relevant adverts if they are displayed in an appropriate manner and there are places where you can be paid to place relevant adverts for mainstream bluechip companies and retail giants in just about every field imaginable. A little work goes a long way. Or you could even use Google Adsense!

    Web-based information sites with subscription revenue

    Increasingly sites are being made as valuable information resources with limited access unless you pay. This can include everything from just information provision to interactive sites of all kinds. Nowadays video is growing fast and is an obvious area in which subscription revenue is possible.

    Peripheral web-based services, business to business

    On top of the ways of using the web and other facets of the internet as a vehicle for money making, you can use the capacity to create as a vehicle for money too - people who can make pages, scripts, perform marketing optimisation, and carry out a few other useful technical tasks relating to any form of online development - these are people who can earn money for their time in a market with increasing demand, not decreasing demand.

    In many areas technicians have been underpaid for years but as the retail and business to business world gets more dependent on internet traffic for its sales, something fostered a great deal by the stock market crash and the demise of many traditional pre-internet businesses, the earnings per hour for skilled online developers will rise sharply. Programming skills are often well-paid as it is, but even those skills will see much higher salaries in future. 70k coding jobs will leap to 100k, as 20k design jobs leap to 40k - so the rise is still higher for those who have been trampled underfoot by liquidity-driven low-talent giants who are now falling every which way.


    Part II - selling ad space

    Affiliate networks, "etc"

    The term "affiliate network" means: website where you can join 100s, often 1000s of "affiliate programmes" of different traders who sell goods online. For me the term "affiliate network" means more than that. There are many many networks out there selling utter rubbish, largely ebooks about how to make money from affiliate networks! These are nothing to do with REAL affiliate networks. To me when I say "affiliate network" I only mean "real affiliate network". Real affiliate networks are sites where, for example, Walmart can agree to pay you to advertise their products. In other words big, rich, real world traders line up to pay people like me, to sell goods for them via the web, on my own websites.

    There are still 100s of affiliate networks which ARE real, although globally, in the English-speaking commercial world, there are only up to a dozen or so which are the major networks and cover the vast majority of tech-literate giant retailers. I will provide a full named list when I have completed research I am doing on this matter, but the major networks I know who provide a lot of UK money include Commission Junction, Affiliate Window, Tradedoubler.

    Affiliate networks pay very good money to you for each sale that you make for a company. Companies pay the networks £1000s per month to be allowed the privelege of talking to you, and then on top of that they pay out commissions to you which make the usual forms of "monetizing your site" seem very weak indeed - frequently people sell "clicks" - they go to pay per click networks and get paid for each click that sends someone away from their site.

    Affiliate networks don't do that - they pay per performance - if you sell £1000 of goods, you could see a nice £100 commission from many sites. Ironically an estate agent will still try and pay you £2 for a lead that could earn them a £15000 commission from a property owner! That will change, of course, if they want to sell houses on our turf. Otherwise we'll just make our own estate agents online! The affiliate sector has been growing at a rate much faster, overall, when you factor in the recent global market crashes, than Google and the big mainstream competitors of Google whose names are known to all. The affiliate sector is, collectively, much bigger than those known names. We are just about the most profitable subsector of any capitalist endeavour on this planet currently, above all if you factor in longterm security. I can't say more than that, really, can I?

    The "etc" part of the title refers to the fact that as well as affiliate networks, there are, as I said, pay per click networks - these DO PAY YOU, and are SOMETIMES legitimate. Google Adsense is a good mainstream all-purpose pay per click network and I wouldn't knock it, even if I personally feel I can make more money from Google's Affiliate Network.

    The crap stuff - what to avoid

    What you will find when you hunt for payers is that there are countless other networks and where Google Adsense pays what to me is already 20 to 80% max of what my clicks get if they are monetized by a performance algorithm instead of an arbitrary bid, those crap networks pay about 1% and can drop even lower than that. I won't name any of them. In time I'll just make a full list of everything that I know is good, and you can choose from that, and if you find others which are not on my lists but which are good, I can add those, once you let me know. A working version of the list is here.


    Part III - buying ad space

    Trash, Junk, Spam

    Getting traffic/users for free or very cheaply is almost always a very very stupid idea. Emails being sent out in large numbers to people who haven't already either "subscribed" or somehow given you the right - these are brand-killers. Whoever you are, your business identity will suffer. Even ordinary junk mail, which people have opted into - this is a way of putting something in a place (a mailbox) where people really don't actually want to be bothered even if a lot of the time they "opt in" - and you know, full well, that most people are guided to opt in using devious strategies of salesmen, so it's not actually very kind. You are being a terrible person - that's always bad for business.

    Putting out lots of junk on the web, whatever form it takes, if you know that it is in fact merely junk and that there is no soul to it, if YOU know that in your heart, then it definitely is, so don't do it. If you do it, that will add years and years to the delay before you get rich. So if you don't listen to me, listen to the sound of your own poverty! That'll wise you up, eh?

    Mainstream sources - Google

    Okay. So you've learned how to turn traffic you have into money, now you just need to know how to get a lot of traffic and how to negotiate the best price, and you are ready to make serious money! Don't imagine I'm going to teach you how to do that, though. What I will say is this: when you buy traffic from a major mainstream provider, eg Google, it is simply a question of reading and understanding the instructions they give you, using those instructions, a bit of effort and maturity, and learning how to get a good price for people. There is no cheating way, or easy short-cut, you have to understand the system, how it helps you and what it can do to guide you in the right direction. Then you can buy as much traffic as you like. Google has millions of people to sell at every twinkling of an eye or click of your mouse.

    Mainstream sources - everyone else

    Outside of Google, the leading provider of our times (due to its control of vast swathes of daily internet traffic) there are a few gigantic traffic owners such as MSN, AOL, Yahoo and companies similar to those. If you go and buy from random SMEs you are taking a very big risk and will usually lose your money. Don't waste it like that.

    The other huge provider of traffic, in fact the best in the business, is of course the Affiliate Networks I mentioned and described as "the real affiliate networks". Sadly they will charge you £3000 per month in fees, plus you'll pay out 5 to 10% of your revenue generated, so that those generating it are paid. You'll be able to buy hundreds of millions of sales per month, easily and without the kind of serious effort required to buy that much off Google, who is the only other trader able to supply that much monthly traffic really.


    Part IV - resources

    Back end design and coding

    This is actually my speciality. People think of websites (or "web sites") in terms of the front end, the bit the millions of users see - the pages which show the stuff where you get what you went for, and somebody gets paid. But it's not about that. That's the surface. What's inside is what a web site actually is. The stuff you never see, for making it, controlling it, developing it, expanding it - that is the real website.

    Personally I build all my back ends using CGI (common gateway interface) scripts written in Perl (practical extraction and reporting language). I imagine a lot of back ends are written with PhP (Personal Home Page / Forms Interpreter, and then later the "recursive acronym" Hypertext Preprocessor). or in Asp/aspx (Active Server Pages - from Microsoft). Other languages you can build back ends with include C++, Java (NOT Javascript - which is a cosmetic language for front ends, and part of design, not coding).

    Back ends should be designed to give you full "content management" and enable the development of as much facility and utility for your users as possible, making your site into a "place" where people come and use stuff they want, which makes it a permanent location on the world wide web and it starts to gain rank for ALL the reasons that guerrilla marketers don't know anything about - the natural reasons sites are "promoted" naturally by the overall "ethos of the web" - if it's good, it will rise. If it is a bunch of evil, of lies, of exploitation... you can push it, but you'll always be against the grain, no matter how big you get.

    Front end design and coding

    You should know about html, php, cgi/perl, javascript and then xml. If you know a fair bit about these things then when you use a product like Dreamweaver you use it as a tool, rather than you becoming a tool and letting the software do all the work without your ever learning to control it properly.

    There are organisations, unsurprisingly easy to find, who have all the official information on all surface level web languages and systems, and anything you do is likely to be well-documented so if you want you can do it absolutely professionally, at no cost whatsoever.

    Online communities

    Due to the wide range of social network and communal interaction sites around, self-promotion is the most common use of internet space after porn. There is a flood of spam on all social media (aka "consumer generated media" - by the people who sell things to everyone) and it is usually pretty transparently spam, even when efforts are made to make it seem like real people saying things. Of course there is also room for legitimate freemarket spam, where you are allowed to advertise your brand in different ways with your presence, so that you can indeed spamvertise yourself or your websites by posting at forums, social networks, bookmarking sites, even special sites specifically for spamvertising. Spamvertising is only fair in the extreme cases of love and war, otherwise it's just going to hurt your brand. (But if you're an oppressed bleeding child dying on a pavement and you will just die and no one cares, someone's spamvertisements may indeed help you out, if they are done by some charity or something - however, real spam, not "legitimate freemarket spam" is something NO ONE should do, ever.)

    Marketing, public relations, sales

    Press releases online (and if you have the skill and the know-how, or can acquire it, offline of course) which have genuine interest for readers and which incidentally promote your brand in a good light or at least a saleable one, are more powerful than any amount of advertisement space purchases, since people who come to you are the ones who need the least convincing when it comes to buying something. Search engines and organic marketing have come to represent a hybrid form of press marketing which complements ordinary public relations.

    Making sales happen through your site, whether you are advertising other people's products, selling your own or charging for subscription is all down to one factor alone - high quality informational content. If the quality of what you do (other than making money) is good, then your return rate will be good. The internet is a very meritocratic place in a lot of ways, when it comes to the money.


    Part V - things to stay away from

    Advertising by email bursts

    Sending email, even by opt-in, is likely to harm a brand, particularly as surges of spam keep getting higher and higher. People using such methods are always going against the grain so it is a troublesome businesss to plan for the longterm in the context of. It is best to avoid it 100% and to treat any business using such methods with a pinch of salt.

    Undervaluing developer norms

    Do not decide to make a site in a way which hugely contradicts the ways you would normally expect something to be done - in terms of structure. If you do so, do so only because you are a master in the field of how things are normally done and you are genuinely pioneering something new. Otherwise you are likely to find very quickly that what you are doing has no longterm capacity to survive either in terms of technical features or in terms of profit. Norms exist for reasons - reasons which are core to all our lives. Going against them is usually the incorrect approach.

    Ra Ra El's authority

    The first attempt at creating online wealth of Ra Ra El used less than 3000 pounds to generate at least £300,000 of retail sales, earning approximately £15,000 of commission over three years. Since then we have diversified into many areas and produce sales for business to business service providers as well as retailers. As a result of the 2009 boom, we are seeing unprecedented growth and will soon diversify into numerous new online fields including media broadcasting.

    We are developing search technology (and have been since before the time of Google even) which centres on a primary aim of effectively delivering powerful information with virtually no difficult processing. Although we are able to mimic common models of delivery (such as those apparently employed by Google) we have devised our own specialised system which pioneers a whole new approach to pattern matching information delivery.

     

     



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    Web development tips

    Firstly, consider this: when you use facebook, myspace and even the backend of google adwords, you find yourself immersed in VERY high memory slow-loading bullshit which takes forever to appear and if you have other windows and other work open, you find that there is a sort of "footprint" which these "web 2.0" pages make on your system. They slow you down. A site that does this is in fact badly designed - its focus is not on the user but on making the user like the page - they spend more of their resources trying to look pretty than to do something useful. These days even if I WANT to access such pages I often give up after 90 seconds or so when I can no longer be arsed to wait for all the pointless crap to load.

    A good website can look very nice without using up all the surfer's computer's resources in the process and hogging the whole computer just for viewing one single goddamn website. People who make sites like that should try working in a different industry, one without any connection to computers, please.





    Bob was plodding wearily through his Latin homework when he was visited by the moog.

    "Moogy babes," said the moog (to himself). "What I wanna know is why this bloke is looking so depressed."

    "I am depressed," said Bob, "because I have to do my Latin homework even though it's completely pointless."

    The moog sighed deeply and then explained to Bob that the whole concept of life was pointless, and that life itself was made up of a series of events which were all pointless. However, as there were varying degrees of pointlessness, certain of these events seemed, in relation to others, to have a point, even though everything was in reality totally pointless and farcical.

    Bob asked the moog what he should do to remedy the situation. The moog suggested that Bob should destroy humanity but then, on further reflection, decided that this would be a pointless thing to do.

    Suddenly Bob found himself in the moog's thoughts, where he met a Rastifarian called Baboop dil dil, who attempted to take control of Bob's brain by challenging him to a game of monopoly.

    Midway through the game Baboop cheated by turning all of his hotels into Swedish brothels offering reduced rates. Bob only had one pound and a get out of jail free card left and was just about to lose the game when the moog told him to sell Park Lane.

    Bob did so and won the game. Baboop dil dil was condemned to an eternity of issuing parking tickets in the suburbs of New York. Order and uniformity were restored to the world.

    (Excerpt from: The Story of Bob)


    Tracking and monitoring

    We have been developing online systems and environments since 1999 and have recently crossed the technological capability barriers which held us back in the past from developing full-scale permanent exhaustively detailed tracking and monitoring systems, enabling us to precisely monitor website activity to such an extent that we could technically build a full scale affiliate network ourselves.

    Tracking and monitoring website use, activity and psychology is a separate field in which we can assist our own growth and also outsource services to others looking for high quality business growth solutions using the web during 2009 to 2012 and beyond.

    Tracking is carried out in a variety of ways and must be a tailored solution otherwise it will never be anywhere near complete enough. Default systems make it very hard to see a clear picture of what is relevant to your own growth. You must set up fullscale automated 24/7/365 data manipulation environments to capture and control all log data, above all weblogs, and no less the data from backend scripts (obviously cgi, to be professional) and website cookies (which give you a final touch and helps maintain absolute control over monitoring everything that ever happens when a user comes anywhere near your server).

    It seems likely that managing all of this data is much more effective (and of course much more free, at the core) if done in a Linux environment. Note that server logs are rotated and trashed regularly, so what you have to do is write shell scripts which monitor the logs and capture whatever data you have. Ideally you want to set up some very large storage areas/units and use them to store the entire history of all the logs. Linux weblogs contain a lot of useful data. Another brilliant plan is to ensure that when scripts run they capture any extra environmental data you can think of and store those in logs too, associated with the same IPs which can easily be pulled out of the server logs and linked up to figure out exactly where and when everything happened.

    Tracking is the key to running an effective site/system - knowing exactly what is happening enables you to control exactly what happens next. Each user should ideally be getting something tailormade for themselves, to some extent, the greater the better, whether it is the goal of informing them you are pursuing or the goal of selling them something or many things or everything.

    Far too few people properly track the activity on their sites and most forms of basic hosting limit a person significantly when it comes to any kind of detailed exhaustive tracking system. Linux servers are the only way to do this brilliantly, as far as I can see.


    The main thing about design

    What the page is supposed to do is much more important than how the page looks to someone who is looking at it per se and not in order to do the thing the website is there to make them do - if you are not there to use it, you cannot see what function each aspect of visual and text will do for the user - this is especially vital when dealing with sales - eg a site you may not consider even remotely "professional" could be churning 100s of millions a year, and some piece of shit that is glossy and ratracelike and LOOKS professional but has no actual intelligent underside, will make bugger all even if it looks like the Queen's personal website, assuming she has one.


    Blogs and other cyberjunk

    Pages and pages of forum posts, blogs, social network "updates", community (of various sorts) bulletins, and other communication sharing outpouring pages on the web - these things are a total total total total total waste of everything. They are just filler and constitute a very very impoverished place for, for example, milking advertising revenue in terms of 1000s of pounds per 100s of heads.

    It may actually be better to not bother making them, doing them, etc, and it is certainly true that they are an utterly bollocks waste of time. So is "conversational" style announcement-style web development. Training, education, all forms of opensource information which enables others to carry out processes that you carry out, as well as genuine search and research tools, and any other online analysis tools, conversion tools, technical tools etc - all these environments yield a very very positive strong presence and growth of presence (and thus traffic, ad revenue, income and power).

    Another example of the clutter is the countless cute cats on youtube, the endless sprays of teenage comments (by people of all ages) and the general basic lack of real substance and anything genuinely useful which isn't technically just a loophole around piracy. It's everywhere. As a developer realise that 95% of your instincts are leading to clutter, shite, and poverty.


    Our affiliate network marketshare

    At the end of 2009-2012 Ra Ra El's affiliate network will be completely set up. The foundation of our network is the most lucid and powerful tracking facilities available today. This is the area we are currently still engaged in perfecting. We also intend to break down every possible language and market barrier so that everyone can trade with everyone else easily and freely and with no unforeseen and unethical costs.

    Between the major affiliate networks which represent the present day mainstream affiliate networks, 100s of billions of pounds of annual sales are controlled, and the growth of online retail and of the affiliate networks, is immense: consequently over the next three years we will be able to be responsible for 10s of millions of pounds of sales annually by developing our reach, our affiliation supply-line and our capacity to buy good reliable honest traffic, such as that which we've been grown/built on.

    Carpe diem

    The trouble with some of the most profitable areas of the online business development world today is that a lot of ordinary people, lay people, everyday office workers and retailers and other business people of every rank, do not have any idea at all about what these businesses are, how they are structured, the kind of money they turn and what their value is, what the risks are (and are not), etc. This means that people will very firmly steer away, in many cases, from what is very profitable, and try and push themselves (and you, of course), towards ludicrious stupid things instead which are, particularly in the wake of the 2008-2012 crash a very dangerous thing to stake your livelihood on.

    Out here models of business are much more evolved than those of our predecessors in the pre-e-commerce era, ah, preecommerce. If all you know is preecommerce, you should make preparations asap for collecting income support and jobseeker's allowances, for your time of employment is nearly over - it will be very difficult to spend much of your time employed - your last wildcard, which you have used for so many years, slavery (as a way to kiss ass and stay in one job even though you have already seen so many people come and go) is now not going to be permitted as a currency for preservation either. Your removal is now 100% arbitrary. Anyone can lose their job and getting back on the conveyor belt is now nearly impossible. Even spoiled richkids - your property monies and other SME "inheritances" can fold overnight. Only out here, in cyber cowboyland, is there still any chance for the gold to be dug...

    When you build online therefore use only your own experience and that of anyone whom you can be sure has similar experience of ecommerce and this domain per se. Even ratrace office workers inside bigger internet companies are ignorant and should be considered entirely dependent on people like us and unable to make any form of reliable analysis or assessment of any electronic commercial concept, model or creation, for their real skill is still nothing but ass kissing, the only skill required to have a job in the ratrace, and it is the biggest reason why they are so very different from us. Even their programmers have become soft-in-the-head generic idiots who have very little genuine protection against intelligent hacking - the software methods and models adopted more and more and more by the ratrace have favoured weak, impotent, inappropriate systems set up merely for the convenience of corporate decisions and budgets and requirements which are untouched by the notion of intelligent use of technology. Most things are done both badly and wrong, and in the end over about 10 years the whole corporate world has slowly removed its own trousers, to save money, and become more than 10,000% exposed to any intelligent hacker at all.

    Thus, don't bother listening to "the mainstream" any more - stick to the harsh realities of dog-eat-dog mercenary bastardy and make sure you stay on top of everyone. There is no point considering banks, investors, capitalists as any use to us or allies of any sort - they are all, without any exception, just whores, and we don't need them. Most of us can make a fortune out here with bootstrapping techniques that reduce investment levels to the bare minimum. Shoe strings, is what I mean - we can make 100s of 1000s from shoe strings - those of us who have worked hard, understood this domain over many many years and who have the talent, the know-how, the tools and the nerve to do this job and do it well. As for the spamfucks and other idiots - don't worry - rain comes, rain evaporates and goes away again. Nothing like that sticks permanently, it just comes and goes in regular little bursts and all you need is an umbrella, at the worst of times.

    Persistence

    There are never enough ways to remind yourself of the importance of persistence. You have to just keep on persisting, in all the most important things in life, and in a rich field of capitalist endeavour wide open for talented women and men to milk vast sums of well-earned intelligently-made money that is the sort of place you'll find the need to persist is much greater - for starters it is a lonely job, no matter what - because one way or another you are isolated from the mainstream and its capabilities, understanding and views - whether you are at the back or front line, if you genuinely are part of this field of capitalism and indeed human endeavour, you are completely shut out and now, thanks to the crash, you are completely rich. As the situation gets deeper and more chaotic, your persistance will be challenged the most - you have to just drive forwards with everything you know and ignore any pointless distraction from that which is simply fading out due to its own (commercial) evolutionary insufficiences.


    Tutorials and technical links

    Opensource search software

    Track website users

    How to put up a website


    The Jargon File - for true technologists, a primary ruling/ordination (ordination = "an arrangement or ordering")

    How Google Works - a technical guide by google

    Finagle's law, at FOLDOC (free online dictionary of computing)

    Open source is a development method for software that harnesses the power of distributed peer review and transparency of process.

    A place to find lots of linux and bsd distributions

    This is for all you folks out there who want to learn the magic art of Assembly programming.

    Lion Mutilates 42 Midgets in Cambodian Ring-Fight

    How long does Google take to crawl pages and list them?

    The grail of search

    A.I. engineers and search engine creators (often overlapping) alike seek one grail - hard to put into words (until some virtually-sentient software machine actually coins these words) this grail is what is achieved when your matching algorithms can walk the tight-rope of processing all the way to the end without running out of space or time: at that point you reach the end solution without having to reverse-engineer. The biggest most mainstream engines have shown that reverse-engineering is usually the done thing anyway, no matter how far along the tight-rope you are, so that you can produce "glossy" output. Here at Ra Ra El we are trying very hard to just walk the tight-rope all the way. It is only with a heavy heart that we ever reverse-engineer, and usually we put it off until absolutely all other ideas have been tested and have failed.